Saturday, December 19, 2009

Why is it called GazoPa?

When people heard our name 'GazoPa', some responded that it was weird. Maybe. It may sound weird for people other than Japanese. We are also asked often meaning of GazoPa during conferences, so I'd like to tell you why it's called GazoPa. GazoPa comes from Japanese as you may know and Gazo means pictures and Pa is a mimetic word that describes speed of action. So, GazoPa means pictures are displayed quickly. Speed of search is one of major characteristics of our service and our name shows this feature, although only Japanese can understand background of our name. Our intention to help users to find pictures in fast speed is implied in this name.

When people heard name of new service especially in the field of Web2.0, it always sounds weird, because major name are already registered or major domain names are taken by other people, so new service needs to avoid existed ones. Besides this, shorter names such as five or six characters are preferred in Web2.0, considering the number of keys users need to type. Simple names are already taken, so new names are made from a couple of words.

When people hear the current major Web2.0 services at the first time several years ago, it might sound weird as well. But when services are getting popular, no one say these names are weird, because these names are commonly used and people get accustomed to them. So, only history will prove if name is really weird or not.

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